Over the weekend, Reebok celebrated the release of its newest silhouette, the ZOKU Runner, with a special launch event in London and New York City. With help from Reebok’s newest brand ambassador, Future, the athletic brand hosted two global launch events that included a concert in the U.K. and a special walk-through event with the Atlanta rapper in the Reebok flagship store in NYC.
Introduced to the world in the summer of 2016 as the latest brand ambassador for Reebok, Future’s work with the brand thus far has consisted of a Freebandz capsule collection for his Summer Sixteen tour with Drake and he served as an essential part of the Insta Pump Fury relaunch. For 2017, Reebok decided to tap Future once again to help with the worldwide launch of the ZOKU Runner shoe, a sneaker that finds inspiration from classic Reebok silhouettes from the ’70s, ’80s and ’90s.
To kick off the global activities for the ZOKU Runner, Reebok held a special Q&A with Future and DJ Semtex on Thursday night, to help fans better understand the partnership between Reebok and the Atlanta “Super Trapper,” as well as get more information behind the launch of the ZOKU Runner shoe.
When asked by Semtex his reason for joining the Reebok brand as an ambassador, Future replied, “It’s a classic brand. It’s been around forever and I wanted to be with a classic brand.” When speaking about the reasoning for joining the brand in the summer of 2016, Future gave a short, but direct response about there deal, “I just felt like it was a good time to join Reebok with everything I had going on.” When speaking about his first memory with the Reebok brand, Future recalls the days when the Hot Boys were on top of the rap world and influenced hip-hop heads to rock Girbaud Jeans and Reebok.
Future closed out the Reebok Q&A with Semtex sharing his thoughts on the new running silhouette while sporting the brand ZOKU Runner sneaker, “It’s a comfortable shoe you can wear around all the time. I think the ZOKU Runners are great for going outside, when you going out to work out and when you’re going to the studio.” Before leaving the inmate Q&A session, Future made sure to thank his U.K. fans for their support before dipping out to perfect at the concert launch event, “I thank all the U.K. fans for the support. I appreciate y’all for being behind me since day zero.”
Later in the night, Future would close out his London launch event duties by performing in front of packed house at the Village Underground venue for the concert release event of the Zoku Runner. The following day, Future and Reebok took their launch event to New York City, to show off new colorways and iterations of the ZOKU Runner, at the newly renovated Reebok Union Square location.
The brand new ZOKU Runner is now available worldwide at Reebok website and select Reebok locations. Check out more selections of the shoe at the Reebok and site and read above why Future joined the Reebok brand.